City of Rockingham

Published on 07 June 2019
  • Local Government divestment
  • Innovative aged care and seniors’ living development solutions


Ansell Strategic assisted The City of Rockingham to divest their aged care services to a professional operator better positioned to develop services for older people in the region.

Project Outcomes:

  • Development of comprehensive qualitative criteria to assess offers
  • Selection of reputable WA provider to operate and develop the new precinct
  • Innovative seniors’ precinct development vision to enhance and increase the availability of senior services and accommodation in the area
  • Successful transition of retirement village operations

In 2017 and 2018, Ansell Strategic was selected by the City of Rockingham (the City) through an open tendering process to assist with the divestment of two aged care assets owned by the City (located on 30 Ray Street, Rockingham WA) and the long term lease of the two parcels of land upon which the assets were situated. The assets included the Challenger Court Retirement Village and the vacant Challenger Lodge, who once offered residential aged care accommodation to local seniors.

In accordance with the City’s protocols, the divestment process was undertaken via open tender and managed by Ansell Strategic in consultation with the City’s Executive and Management teams.

Unique to this divestment was its non-financially driven assessment criteria. The City did not seek a non-binding indicative financial offer for the purchase of the two assets by interested proponents. Rather, a successful proponent would be selected on their capability and vision to redevelop the sites into contemporary aged care and community housing precincts that would enable the City to continue to deliver on its mission to service their elderly and disadvantaged communities.

A set of qualitative assessment criteria to select the preferred proponent was developed collaboratively by Ansell Strategic and the City and included stipulations such as the proponent’s proposed redevelopment plans, long term vision for the local elderly and disadvantaged community and previous experience with developing projects of a similar calibre.

Following the release of a public Information Memorandum, suitably qualified organisations were invited to submit a non-binding Expression of Interest (EOI) that detailed their redevelopment visions and proposals. The submissions were rigorously evaluated against the established assessment criteria and a successful proponent, the not-for-profit, WA based and Approved Provider Baptistcare was selected as the successful organisation.

Since the tendering process, Baptistcare has been underway with redevelopment plans for the site. Their innovative vision entails redeveloping the two sites into holistic care and community precincts that would offer a range of affordable, purpose-built accommodation options to facilitate seniors to age in place with dignity and independence.

Ansell Strategic has been delighted to assist with the City’s tendering process and we believe that the partnering of Baptistcare and the City of Rockingham has created a dynamic collaboration where both parties are able to deliver on their charitable missions and improve the lives of the local elderly in their community.

For more information about this exciting redevelopment project, please follow this link.